Data reveal that the first 3 hours after a child’s abduction are most critical to healing efforts. By combining the efforts of the wireless market with the U.S. Department of Justice, the National Center for Missing & Exploited Children ® (NCMEC) and police, the Wireless AMBER Signals™ â„¢ effort will be a driver for the more than 200 million cordless subscribers to aid in the search for and recovery of an abducted child.
AMBER
According to NCMEC, more than 260 children have actually been recovered because the AMBER Alert program began in 1997. The program-an early warning system to discover abducted children-started as a regional effort in the Dallas-Fort Worth, Texas, location and became a nationwide initiative in 2003.
AMBER stands for “America’s Missing: Broadcast Emergency Situation Reaction.” The program is a legacy to Amber Hagerman, a 9-year-old girl who was abducted while riding her bike in Arlington, Texas, and was later found killed.
An estimated 70 percent of Americans have wireless phones, and together they can serve as a nationwide network that assists families and the authorities in searching for abducted kids.
By registering to receive Wireless AMBER Informs, customers receive information about regional Alerts, in addition to updates as the search advances.
Choosing In
Customers capable of getting text, and whose wireless provider participates in the Wireless AMBER Informs effort, may decide in to receive Alerts by registering at www.wirelessamberalerts.org or their wireless provider’s Website.
Users can designate as much as five ZIP codes from which they wish to look out when it comes to an AMBER Alert activation.
Civil service
Advertising Campaign
The Marketing Council, in collaboration with NCMEC, The Wireless Structure and the U.S Department of Justice, launched a multimedia civil service marketing (PSA) project developed to raise awareness of Wireless AMBER Alerts and encourage all wireless subscribers to assist in the look for abducted children.
It is the very first nationwide PSA project to resolve this technology and the ads introduced on National Missing Children’s Day (May 25th).
Wireless customers can now sign up to get totally free AMBER Informs by means of text.